Digital place-based media is fast becoming ubiquitous - running in places all along the path to purchase.
You'll find screens these days in malls, bars, gyms, doctors' offices, hospital rooms, office lobbies and elevators, restaurants, taxi's, airports, planes, hotels, and gas stations. The list goes on. The medium has been around for more than a decade, and really accelerated in recent years. But the question still comes up: "Why should a media planner consider digital-place based advertising in a campaign?"