Developing a competitive edge in one’s industry is often the driving force that leads businesses to invest their IT resources in the latest generation of video technology and uniﬁed communications; which has turned from a nice-to-have luxury, into a must-have tool.
The automobile industry is often looked at as one built on the foundation of collaboration; as Henry Ford pioneered the modern concept of organizing teams into auto assembly lines. “Coming together is a beginning; keeping together is progress; working together is success,” said Ford of his renowned system. That inﬂuence is greatly felt in other industries that the Hollywood movie studios, to take one example, modeled their studio lots after Ford’s factory teams. At its height, Hollywood’s systematic processes became so routine that famed studio producer for Universal and MGM, Irving Thalberg, often reminded his ﬁlm directors that they were working in a visual medium. They needed to keep in mind the important perspective of the viewers in theaters around the world.
Today’s business landscape uses technology in a more meaningful way than ever before. Businesses can learn from the examples of the auto and ﬁlm industries that productivity is often at its best when it’s collaboration in a visual medium. Indeed we can now collaborate anywhere in the world by video, and the systems that make it possible have become easier to use and deploy.
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