THE CHALLENGE


The 4 Bears Casino and Lodge Event Center debuted its newly renovated $47 million venue with a performance by singer-songwriter Toby Keith, the first national act to perform in the 85,000-square-foot facility.

Based in New Town, N.D., on the Fort Berthold Indian Reservation, 4 Bears completed the first phase of its project just in time for the Aug. 19 grand reopening featuring Toby Keith.

The new event center, which accommodates up to 4,000 people, can now host larger productions, including rodeos, concerts, sporting and theatrical events.

Several other events follow its completion, including a Larry The Cable Guy performance, a Bryan Adams show, along with a pool tournament and a rodeo. Each of these events will have their own audiovisual (AV) adaptations.

As of now, the event center has a booked schedule with shows and performances by big-name stars lined up. But, while the new facility has seen large events and successes, it’s been a long road to get to this point.

At one time, after going through the planning process and breaking ground on certain renovations, construction was held up for a year due to limitations.

“Of course, we had obstacles,” said Derrick Hammonds, manager of information systems at 4 Bears. “You can’t let it hold you back. You have to keep moving forward.”

And that’s exactly what the 4 Bears staff did. They kept pushing forward despite the setbacks. And throughout the process, they found their greatest needs.

“Our GM took everyone on a retreat,” Hammonds said. “What he called a ‘2020 Vision Retreat.’”

The number “2020” surfaced as a part of the future vision of the casino and event center.

“We didn’t build 4 Bears as a 2016 vision,” Hammonds said. “We built it with the year 2020 in mind.”

Part of that vision was bringing to life different aspects of the facility.

“We didn’t and still don’t want to just be a casino,” he said. “We want to be a destination – a destination with lodging, events, concerts, shows, food, gaming, non-gaming and family activities.”

Following their path to a new design and outlook for the events center, Hammonds and the 4 Bears staff looked for outside guidance and expertise.

“AVI’s name came up quite a bit,” he said. “We did some research, read reviews of AVI, and ultimately ended up with a great strategic partnership.”

AVI Systems Strategic Account Executive Marlin Lien worked with 4 Bears to find out what exactly was needed and, more importantly, how to make it happen.

While working with Hammonds and the staff, Lien explained that they found one of their biggest needs was flexibility, especially with the event center.

4 Bears wanted to have the capability to host different events, so the event center would need to be able to host anything from a basketball game to a live concert. And, it had to be easy enough so that configurations could be completed from night to night.