The third-largest beer company in the United States, Constellation Brands is also the largest wine producer in the world and a seller of high-end brands of spirits. The Crown Imports, LLC, Division of Constellation, located in downtown Chicago, distributes the Modelo portfolio including Corona Extra, Corona Light, Modelo Especial, Negra Modelo, Pacifico and Victoria beer brands.

In addition to a state-of-the art executive conference room and impressive strategic marketing space, the staff at Crown Imports was looking for a way to incorporate beer and technology into an impressive, welcoming lobby space.



Walk through the doors of the 17th floor Crown Imports headquarters and you can’t help but notice the giant 10-foot-tall bubbling beer glass centerpiece overlooking the lobby seating area. A Christie projection system displays the brand’s variety of beer labels with looping digital signage provided by AVI’s Digital Media Group.

Adjacent to the lobby is a bar/reception area, stocked with the brand’s premium spirits, wine and beer. Three flat panels display local news, sports and other digital signage for the enjoyment of guests, customers and employees.

The 16-seat executive conference room – neighboring the bar/reception area – is used for high-level, strategic marketing and sales meetings. It houses two 60 x 90-inch format rear-projection systems for displaying video, presentations, internet content and more. The room also boasts a state-of-the-art sound system including tabletop microphones and in-ceiling speakers. A Polycom HDX 7000 videoconferencing system provides HD conferencing. All audio, video – even the window shades – are controlled by an easy-to-use customized Extron Room Control System.

The Marketing Room, located on the 14th floor, is a creative/design hub for all of Crown Import marketing staff. At the center is a SMART Board 70-inch Interactive Display – used not only for brainstorming new marketing campaigns, but for playing video games with a Corona from the stocked refrigerator in the corner. The SMART Board utilizes the Microsoft Lync platform for both audio and videoconferencing.