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Motion and gesture-based recognition allows organizations to interpret body language – such as facial expressions or hand gestures – to gain valuable feedback on the user experience, including viewer display time, audience engagement and demographic characteristics. Viewer display time is one of the key measurements organizations are interested in when considering motion and gesture in digital signage.
If the viewer spends a greater amount of time interacting with a display, it allows for greater retention, brand awareness, and enhanced advertising, while delivering a more engaging experience. AVI can incorporate these technologies into a wide range of digital signage, enabling your displays to gather as much information as they impart.