Video conferencing is quickly becoming a mainstay in modern business. Organizations looking to cut travel and overhead costs while improving workflow see the benefit of video conferencing solutions offer, but some still struggle with common barriers to corporate-wide video adoption.
In a world where employees would just as soon use their own devices and the applications they are already comfortable with, and learning a new system emanates groans, enterprise level support is critical. Here are some of the most common barriers that can prevent companies from taking that calculated leap:
- Maintaining a traditional approach to business. There will always be value to in-person collaboration, but increasing market globalization and the rising costs of travel reduce a business’s ability to meet face-to-face. Phone conference participation rates are low due to multitasking. Businesses that don’t embrace change may not make it in the future. Companies such as Blockbuster and Borders’ failure to adapt ultimately led to their downfall.
- You tried a video conferencing solution before but it was not high quality. Many businesses that tried video conferencing solutions when they first became popular had poor experiences. The video quality, user experience, and bandwidth requirements reduced user adoption and productivity rates. Solutions on the market today largely address these early concerns and have expanded solutions into multi-functional collaboration tools used for real time and asynchronous communication, data sharing, and messaging.
- Your industry is heavily regulated. Privacy concerns are often cited as barriers in markets such as healthcare and finance. Advances in compliance-centric video conferencing solutions improved adoption rates, and the healthcare industry is a major growth driver in the field. Enterprises today can protect client/patient privacy while improving efficiency with video-based collaboration tools.
- Your company employs a policy against using devices equipped with cameras. Cameras can represent a threat to digital security, but enterprise-level adoption can reduce the risk. Shadow IT (the use of unauthorized devices or applications for work) already represents a threat to data security and intellectual property protection in the workplace. Organizations that proactively manage quality technology solutions can reduce the occurrence of Shadow IT.
- video conferencing is expensive. Historically, video conferencing required an investment in infrastructure and routine updates. Now, video conferencing solutions are available as a service or as a cloud application. Companies do not need extensive infrastructure on premise, and updates are often included in licensing fees. Small and large enterprises can find a customized solution that reduces costs while maximizing workplace productivity.
Education about the modern video conferencing industry often breaks down the barriers to adopting video-based collaboration solutions. Many of the perceptions surrounding the market are no longer true. Individuals are already using mobile devices to collaborate with individuals anywhere and everywhere. Enterprise-grade collaboration tools allow them to do so securely and with organization support.
Companies of all sizes can engage in ad-hoc remote collaboration or attend a virtual meeting with 12 other participants. High definition video and strong implementation and training techniques allow businesses to make the most of digital solutions.
To learn more about how you can achieve strong adoption of enterprise-grade video collaboration solutions, download our white paper “Driving Video Adoption in the Age of Ad-Hoc Communication” today.