A LEADING AUDIOVISUAL (AV) COMPANY

“I am focused on building a truly great company that will continue to be truly great when I leave.” These are the words of AVI Systems founder Joe Stoebner, who started our company in Bismarck, North Dakota in 1974 as an audiovisual equipment supplier. In 1979 Joe bought out the other four shareholders and became 100% owner. The steady growth of the company was spurred forward with strategic acquisitions and expansions. Since 1986, ten acquisitions and three expansions have occurred.

• Chairman of the Board of Directors, AVI
• Chairman, ESOP and Compensation Committee, AVI
• Former Rotary Club President, Bismarck, ND and Eden Prairie, MN
• Chairman of the Board, Eden Prairie Chamber of Commerce
• President, Eden Prairie Community Foundation
• Founder, Habitat for Technology (eventually merged into Eden Prairie Schools Foundation)
• Funded Video Media Center for Communication to High School in China
• Received “Small Business of the Year” Award from the Eden
• Prairie Chamber of Commerce in 1998
• Named Northern State University “Alumni of the Year” in 1999
• Received the “Charles DeBono Volunteer Appreciation Award” in 2004

Jeff Stoebner joined AVI Systems in 1993. He learned the ropes by working first in technical services, then becoming a sales representative. He also spent time as a Regional Vice President, as well as AVI’s Vice President of Marketing and Chief Operating Officer. As President and CEO since 2009, Jeff is responsible for the overall planning and direction of AVI Systems.

• Named by the Minneapolis/St. Paul Business Journal as one of Minnesota’s “40 Under 40” in 2010
• NSCA “Movers and Shakers” awardee in 2011
• InfoComm International board member 2013-2014
• Board member of the International Communications Industries Foundation
• SCN 2015 Hall of Fame Award

Brad leads a team of practice managers, technology leaders, and enterprise architects to strategically align AVI’s lines of business as we grow. A consistent voice of technical leadership in audiovisual, unified communications and digital media, he draws on over 20 years of experience in AV and network systems implementation – primarily on enterprise-based systems in healthcare, education, global corporations, and the Department of Defense. Prior to joining AVI in 2008 as regional vice president of the West Coast region, Brad served as CTO and Vice President of Sales/Marketing for Integrated Media Systems, National Director of Digital Media for MCSi, and COO/Managing Director for Icon Networks.

• Pioneered the use of MPEG multicast for statewide and district-wide distance learning applications with notable programs such as Hacienda LaPuete’ USD (three-time recipient of the Smithsonian Award for Technology in Academics), the Modern Red School House (Kayenta USD) and The Cascade Consortium (a distance learning network supporting central Washington State).
• Has presented executive briefings to Sandia National Laboratories, NNSA Technology Summit, US Navy Spawar, National Labs IT Symposium, TBSr/George Washington University, Department of Energy, and various financial services industry organizations.

Roger joined AVI in April 2021 as Executive Vice President where he focuses his efforts to further develop the company’s operations in North America. He shares his 25-plus years of industry experience with AVI’s senior leadership team and also provides oversight of the company’s 20-plus branch office locations. In addition, Roger plays an instrumental role in identifying growth opportunities for AVI. Previously, Roger directed the growth of a major systems integrator where he served as a Chief Operating Officer. He grew that business from a $40 million regional provider with 100 employees to a $350 million global provider with more than 900 employees. He also expanded the company’s service area in the United States to include all of Texas, as well as the Midwest, Rocky Mountains, California, and northwest regions of the United States. Roger has held management roles as chief financial officer, director of managed services and in operations.

• Co-founded the Global Presence Alliance (GPA) with its European partner to deliver consistency and scale to global customers.
• Earned his Bachelor of Business Administration degree from The University of Texas – Dallas.
• VIP Fundraising Superstar Volunteer with the JDRF in Dallas.

Christopher Mounts, CPA, started as AVI’s first Controller for four years before being promoted to Chief Financial Officer in April 2019. He now has executive responsibility for accounting and finance operations, financial reporting, strategic planning and analysis, and regulatory compliance. Chris ensures the company is growing profitably while maintaining the ability to invest in future growth.

Prior to joining AVI Systems, Chris was the Senior Vice President of Corporate Accounting from 2014 to 2015 at Houston-based Cardtronics, Inc. Before his time with Cardtronics, Inc., Chris was the Vice President of Finance at Layne Christensen Company after spending more than five years as the Assistant Controller. Chris started his professional career with KPMG in Kansas City. Throughout his nearly 20-year career, Chris has established a reputation as an operations partner and an expert in financial systems.

Outside of work, Chris supports many philanthropies and nonprofit organizations, including Children’s Mercy Hospital Cancer and Autism Research, Kansas City Young Audiences, and the Nelson Atkins Museum of Art.

• Served on the Board of Directors for Kansas City Young Audiences from 2006 – 2014 and currently serving as a member of the Advisory Board
• Recognized by KPMG as Kansas City Outstanding Alumni in Philanthropy in 2011
• Served as a member of the Pastoral Council of Guardian Angels Catholic Parish from 2004 – 2011
• Recognized by Nonprofit Connect as part of the inaugural class of Rising Stars in Philanthropy in 2009
• Co-founded Kansas City-based Encore (2008), serving as Treasurer and Vice President

The functional leader and voice of sales within AVI, Donald Mastro sets priorities for key development areas, leading the regional sales teams in advancing our sales agenda. He builds capability for sales analytics, establishes market and team performance standards, and oversees proposal responses and client presentations to drive efficiency and professionalism within our sales force. He also grows sales bookings overall, guides the onboarding of new sales talent, and develops a range of sales management functions.

• Hamline University; BA in Management and Marketing
• Past Board Member at Large, InfoComm International
• Past Member, Communications Media Managers Association, CoreNet Global, and International Facilities Managers Association.
• InfoComm Certified Technology Specialist
• Crestron DMC-D-4K Certified
• Board Member, National Systems Contractors Association

Josh joined AVI Systems as Director of Information Technology in 2016 and became Vice President in 2019. He is an accomplished collaborative leader with more than 25 years of experience in the technology industry. Josh uses his expertise to help AVI Systems increase profits, and productivity, and gain a competitive edge while simultaneously delivering significant reductions in the cost of doing business. Previously, Josh served as Senior Director of IT Services for Digital River. He has a bachelor’s degree in electrical engineering from South Dakota State University. 

Craig’s background in marketing, sales, and product management helps him shape AVI Systems into the most distinctive brand in the audiovisual systems integration industry. With expertise in traditional and digital marketing, content creation, social media, and event planning, he positions AVI as the global leader of audiovisual, unified communications, digital media, and managed services.  Previously, Craig held marketing leadership roles at Oracle, Ceridian, LifeTouch, and Ecolab. He earned his bachelor’s degree from Trinity University (Texas) and his MBA from the University of St. Thomas (St. Paul, Minn.).  

Joy joined AVI Systems in August 2023 as Vice President of Human Resources. In this role, she uses her HR expertise to partner with senior leaders and managers in the development of HR initiatives that positively impact the company’s culture across its 30 regional offices and more than 1,000 employee-owners.  
 
Joy contributes to AVI’s success as a true business partner in obtaining and retaining the best talent, applying HR best practices to maximize employee engagement, and making AVI a great place to work. Most importantly, Joy collaborates with AVI’s leadership team to define long-term missions and goals and identify how to support the AVI mission through strategic talent management. 
 
Prior to AVI, Joy held management roles in human resources at Banner Engineering, a leading automation source of sensors, wireless solutions, machine safety, and lighting for manufacturers worldwide. She also performed staffing and recruitment duties at the Minnesota Department of Administration.  

A native of the Twin Cities, Joy graduated from the University of Minnesota Duluth with a bachelor’s degree in Marketing. She obtained her MBA in Human Resources from the University of St. Thomas, St. Paul, Minn. She is a SHRM-SCP and SPHR-certified professional.  
 

As Vice President of Service Operations, Michael is responsible for a $40 million service delivery portfolio as well as service design for more than $1 million in programs. In addition, he is a functional leader for GPA United States Global service operations. Michael first joined AVI in 2004 as a Technical Services Manager. He also served as Area Vice President of AVI’s branch office in Sioux Falls, South Dakota. Prior to AVI, Michael served in the corporate real estate department at Target Corporation. He is experienced in leading large teams towards a common goal and has both project management and operations experience. Michael received his MBA from the University of Minnesota – Carlson School of Management, and a bachelor's degree from the University of North Dakota.  

Jason first joined AVI Systems in 2017 as Director of Financial Planning and Analysis. After serving as CFO at DM Gary Holding Co., he returned to AVI in 2019 as Vice President of Finance. In this role, Jason lends his expertise as a CPA, knowledge of complex transactions, financial reporting and analysis skills, and leadership capabilities to AVI’s team of finance professionals and operations leaders. Previously, he served several of the leading national and regional accounting firms in various roles. Jason earned his Bachelor of Science degree in Accountancy and Master of Accounting Science degree from Northern Illinois University (DeKalb, Ill.). 

John was named Northeast Regional Vice President when he joined the company in March 2022. In this role, he oversees AVI operations in the Northeastern region of the U.S. including New York and Massachusetts. In May 2023, John also assumed the role of Managing Director of AVI’s Magenium business, which delivers Microsoft solutions to AVI customers throughout the country. Previously, John held leadership and sales roles in the telecommunications industry as well as the audiovisual systems integration industry. He attended St. Ambrose University (Davenport, Iowa).  

David joined AVI Systems in 2018 as Area Vice President of the company’s San Diego office location. He was promoted to Regional Vice President in 2022. In his current role, David oversees AVI’s West Region operation, which includes California, Arizona, Nevada, Colorado, Utah, Oregon, and Washington. He is an experienced executive in the audiovisual, information technology, and services industries and uses his skills in collaboration, financial analysis, problem-solving, and consultative selling to grow AVI’s business. David earned a Bachelor of Arts degree in Organizational Management from Ashford University and has an Associate of Science degree in Electronics from DeVry University.  

Travis joined AVI Systems in 2014 as a Project Manager. He quickly became a Technical Services Manager and was promoted to Area Operations Manager for the Minneapolis office location in 2021. In May 2022, Travis was named Regional Vice President for the North Region. In his current role, he manages the growing geographic footprint of AVI Systems in Minnesota and North Dakota, overseeing the sales and operations functions. Prior to AVI Systems, Travis held management roles at ISpace Furniture and MSpace. He attended Metro State University (St, Paul, Minn.). 

Tom joined AVI Systems in 2004 and currently serves as Regional Vice President for the Midwest – including Illinois and Indiana. He shares his three decades of audiovisual and collaboration experience, as well as his leadership skills, with a growing team of high-achieving professionals based in AVI offices in Chicago and Indianapolis. Prior to joining AVI, Tom held sales management roles with Video Images, Inc., and MCSi. He holds Bachelor of Arts degrees in both Finance and Speech from Minnesota State University (Mankato, Minn.) and volunteers his time with several nonprofits in Glen Ellyn, Ill.  

As Regional Vice President of AVI’s Great Lakes Region, Shannon oversees sales and operations throughout Wisconsin, Michigan and Ohio where she shares her 20 years of experience building and leading teams to deliver effective technology solutions in audiovisual and unified communications. Shannon is passionate about providing every AVI customer with the best possible experience. Prior to joining AVI in 2004, she owned a small business in Madison, Wisc., and served as Channel Marketing Manager at Sonic Foundry. Shannon holds a Bachelor’s degree in Psychology from the University of Wisconsin – Madison.  

Roland has spent his entire career at AVI Systems, joining the company as a Buyer in 1981 and assuming additional responsibilities in sales and management during his 40-plus-year career with the company. In his current role as Regional Vice President of the Central Region, he oversees sales and operations in Montana, Nebraska, Kansas, Missouri, Iowa, and South Dakota – serving organizations across every industry and every size with unparalleled audiovisual and unified collaboration solutions. Roland earned his Associate's Degree in Business from Bismarck College (Bismarck, N. Dak.).  

Robby joined AVI Systems as Area Vice President – South Texas, in 2021 and was named Regional Vice President for the South Region in 2022. Under his leadership, AVI’s growth in Texas has led the company, to generate record-setting revenue in both the Dallas and Austin branch office locations. With marquis clients including Main Event/Dave & Buster’s, Dell, and Samsung Semiconductors, AVI’s Texas team continues to grow and serve clients throughout the Southern U.S. Prior to AVI, Robby served as Executive Vice President at Data Projections, Inc., and held a sales management role at Catapult Systems. He is a graduate of Texas Tech University (Lubbock, Texas) where he earned a Bachelor’s Degree in Communication Studies.