Reach Your Audience with an Optimized Workflow
It’s easy enough to see how significantly the broadcast industry changed in the past decade alone. Broadcasts used to require expensive audio and video equipment, with robust switchers and routers, and endless amounts of cabling – not to mention the people to operate and manage it all. Digital technologies have utterly transformed the way audio and video are acquired, edited, stored, and managed.
As storage and equipment costs plummet, computers speed up, and software improves even more capable, the broadcast media landscape continues to evolve and become more accessible than ever before. We partner with organizations to develop a plan to deliver broadcast solutions that maximize efficiency when delivering messages and fit within your team’s capacity.
Our team of broadcast experts have lived through the fast-paced work environments, adhered to the tight deadlines, and sent broadcasts out to the masses. We partner with a diverse group of organizations – from health care and private business to government and universities – to integrate broadcast technologies, systems and workflows that are optimized for adoption and built for a crew of any size.
While a news station broadcasts to radio and TV, other outlets message to a narrow, more specific audience — or a narrowcast.
With TV and entertainment becoming highly personalized, narrowcasting is the primary means for delivering content to groups of people by region and other criteria. Houses of worship rely on narrowcasting solutions to broadcast services to their congregation, which has helped keep people connected when they’re unable to travel to the physical space.
Our broadcast team works with organizations to understand the audiences receiving the messages, the internal framework for delivering those narrowcasts, and how best to align a system for optimal utilization.
The costs of post-production have dropped dramatically, bringing many editing tools within easy reach of the masses. What that also means is the landscape for tools has greatly expanded, making it difficult to decide on which option is right for you.
Each comes with its own suite of tools for trimming, splicing, cutting, and arranging clips across the timeline. Each includes features for color grading and visual effects. How do you know which is best for your post-production needs?
Before we even get into the specs of a software solution, we first want to know how it’ll be used. What processes are in place today? What are your workflows? Let’s start there.
Capturing, recording and distributing high-quality, low-latency audio and video has become a critical part of many organizations’ infrastructure as more people work remotely, learn from home, and visit doctors using their smartphones or tablets.
In universities, it’s important to be able to create an in-classroom experience for students who are taking courses online. What better way to create that experience than recording and distributing videos that students can access wherever they are? Reaching a remote audience requires bridging, recording, and streaming solutions to ensure that audio and video can reach its intended audience without disruption or delay.
These solutions take many forms – both hardware and software – and our broadcast team can help you find what best aligns with your internal workflows and goals.
Video acquisition no longer depends on videotape – it happens on compactSD cards and portable hard drives. The abundance of inexpensive, reusable storage now enables you to shoot hours of footage without worrying about processing the media.
The only pitfall: How do you plan to manage endless amounts of footage? Fortunately, the challenges created by technology can also be answered by it and our broadcast team can show you how.