Request a Quote

AVI Systems Promotes Industry Veterans to New Leadership Roles

Audiovisual January 26, 2024

New Chief Revenue Officer, VP of Innovation, VP of Integration and Delivery, and VP of Managed Services Named to Advance National and Global Scale and Capabilities.

MINNEAPOLIS – Jan. 23, 2024 – AVI Systems, the largest global audiovisual and unified collaboration systems integrator, today announced the promotion of four AVI employees to new or advanced leadership positions. These leaders will continue to help scale AVI's capabilities and services as the company continues to grow in the United States and serve multinational clients around the world. 

“AVI is growing at five times the industry average, and it’s largely organic growth,” said Jeff Stoebner, Chief Executive Officer at AVI Systems. “Last year alone, AVI Systems entered into four new markets with higher than anticipated customer demand. Our clients seek a true solutions partner and AVI strives to meet customers where they are in their journey. The communication and collaboration solutions we’re skilled in delivering help each organization create more human impact and enable operational efficiency. These leadership promotions position proven industry leaders where they can positively impact our customers with best-in-class delivery.” 

Recent promotions within AVI Systems:

Don Mastro, Chief Revenue Officer


Previously, Mastro served as Executive Vice President of Global Sales at AVI Systems. In his new role, he not only oversees the sales engine that drives AVI’s growth, but he also has the responsibility to develop the company’s new Federal and Education Markets – two new vertical market teams that will have an immediate impact on AVI revenue. In addition, Mastro will continue to serve as the overall leader of global sales teams for GPA.

GPA operates in 50 countries, and Mastro has held this position since 2020. Mastro first joined AVI Systems in 2017.

Michael Safranski, Vice President, Managed Services


Safranski joined AVI Systems in 2004 and has held many leadership roles with the company, most recently as Vice President of Services Operations. In his new role, Safranski will create alignment and scalability of the company’s expanding offerings. Having Managed Services Solutions and Operations under one umbrella creates more agility and speed in bringing new customer solutions from conception to reality.

AVI’s existing suite of managed services offerings includes customer care, strategic on-site staffing, remote monitoring, global helpdesk, and estate management, with strategic on-site staffing growing at the highest rate.

Zach Valigura, Vice President of Integration & Delivery



After serving professionally in various audiovisual industry roles since 2010, Valigura joined AVI Systems in 2021 as Enterprise Delivery Manager. Most recently, he served as Director of Delivery where he created broader strategic processes designed to serve the delivery needs of national and global enterprises. Valigura oversees AVI’s technical services team across the United States, bringing cohesive strategy to all programs at AVI.

Keith Yandell, Vice President of Innovation


First joining AVI in 2003, Yandell has served AVI Systems as a Design Engineer, Technical Services Manager, and AVI’s Director of Engineering. Since 2019, he has led the company’s Audiovisual Solutions Practice team, reporting to AVI’s Chief Technology Officer Brad Sousa, who passed away in late 2023. Yandell will leverage his extensive product knowledge and manufacturer relationships to lead AVI’s Practice Areas.

Keith will support complex client engagements, enhance the company’s reference design offerings, and develop AVI’s roadmap of future innovations to be brought to market.

“AVI Systems' strategic advantage centers around creating the tangible human impact our customers demand and delivering solutions consistently across their AV and UC estate. Our enterprise customers expect this with speed, agility, and scale, whether regionally or globally,” said Roger Patrick, Chief Operating Officer at AVI. “These talented leaders, partnered together, along with their deep benches of subject matter experts will create a continuous innovation channel, with a reliable delivery and support methodology.” 

About AVI Systems

AVI Systems is the largest global audiovisual and unified collaboration systems integrator with 31 locations in the United States, and the ability to do business nearly anywhere in the world. Organizations that value the power of visual communications trust AVI Systems to enable people and teams to communicate their critical ideas. The solutions AVI designs and supports help accelerate decision-making, improve human interactions, and create immersive digital experiences. For more information about AVI Systems, visit

©AVI Systems, Inc., 2024


AVI Systems Launches New Enterprise Service Management Program

New Cost Effective, Flexible, and Seamless Global AV Support Offering Features ITIL-Driven Workflows and Guaranteed Service Level Agreements

Read More right-arrow

New Velocity Logistics Center Enhances AVI Systems' Scalable AV Solutions

Dallas-based Logistics Center Ensures Meeting Room Solutions, Unified Collaboration Platforms, and Digital Signage Solutions Get Deployed

Read More right-arrow

AVI Systems to Acquire the Commercial Audiovisual Business of Rapid City, South Dakota-Based Sound Pro

Corporate, Education and Government Organizations to Benefit from AVI’s Expanded Presence Serving Western South Dakota, Northeastern

Read More right-arrow


Stay up to date on all things AVI